Make Your Dog the Greatest Of All Time

Duane Vermeulen knows that your greatest performance on the field starts with the right diet. Optimizor has been expertly formulated with more protein to keep your dog ahead of the pack.

We are proud to announce Duane Vermeulen as our new brand ambassador! One of the Greatest of All Time Springbok players, Duane boasts two Rugby World Cup victories in the number 8 jersey. ​​These days, Vermeulen stays active with his dogs and believes that feeding them the best keeps them on top of their game.​ Make your dog the Greatest of All Time. Choose Optimizor, with more protein for active dogs.

Unleash Greatness
Choose Optimizor with MORE PROTEIN FOR ACTIVE DOGS

Optimizor Original Chunks Premium
Optimizor Milky Bones
Optimizor Gravy Coated Premium
Optimizor Moist Meat Premium

Shop Optimizor Countrywide


Optimizor is stocked in popular retailers across South Africa so your active dogs can get their paws on our delicious, balanced dog food. Explore the network of Optimizor distributors.

Prefer going in store? Find a store near you using our Optimizor store locator.

Exclusive Behind The Scenes

Take a look behind the scenes on the set of the new Optimizor commercial with our brand ambassador, Duane Vermeulen! We caught up with the former Springbok to talk about expert nutrition and the love he has for his dogs.



Duane Vermeulen, two-time Rugby World Cup champion, is now our brand ambassador! When he’s not on the field, Duane keeps his dogs at the top of their game with Optimizor. Welcome to the pack, Duane! Make your dog the GOAT with Optimizor – packed with more protein for active dogs.



Duane Vermeulen, tells us about the GOATs in his life. ​He pays tribute to his late father, his greatest of all time and hero, while also sharing stories about the best player he’s ever faced. Watch the video for more!



We caught up with Optimizor brand ambassador, Duane Vermeulen, at the shoot of our new commercial. Learn how the former Springbok stays active with his dogs.



Duane Vermeulen’s dogs are more than pets—they’re family. See how you can make your dog the greatest of all time in this heartfelt video!